G-Star RAW x Snoop Dogg
Challenge
A launch collaboration with the same (or even more) swag as the ‘Say it Witcha Booty’ campaign from G-Star Raw featuring Snoop Dogg. Imagine G-Star Hardcore denim crossed with bucket hats, hip hop culture and stoner-anthems and you’re coming close to our mission.
Approach
Snoop, the real G-Star Original, a one-of-a-kind, rule-breaker. He continuously re-invents himself and merges worlds in unexpected ways to set himself apart from the pack. We wanted to bring some of his maverick style to life in a one off digital launch campaign.
Result
We launched a campaign experience page, digital campaign assets and a sticker & GIF pack to support the online experience. We broke a few UX rules giving people a taste of web 3.0 Snoop style. Dropped an exclusive Giphy Snoop Dogg sticker pack…One of which blew up scoring over 70 million views. Bars were dropped, sticker packs leaked, and the collection launched online in a way Snoop himself would be proud of setting up a much anticipated sequel collaboration…stay tuned.
Stickers & GIF's
