Past, Present & Future
Challenge
To pay homage to the first Sneakersnstuff store, which opened 20 years ago, SNS and Jordan launched an exclusive Jordan Pack with three unique Jordan models that draw inspiration from when SNS first opened, on a backstreet of Stockholm.
Approach
We launched a fully realistic, AR game built in Unity. Creating real live basketball courts in 3 different timezones where SNS fans could shoot hoops, and win their coveted pair of Jordans.
Scan the poster
Immerse yourself into the world of Jordan x Sneakersnstuff.
Result
Launched in all major cities in the world, the game was massively used, posters scanned. 56.000 new downloads, 90.000 raffle signups and 50.000 scores submitted.
Rōnin were an invaluable partner on both creative and execution. They enabled us to brainstorm using the full potential of AR but also to deliver and manage multiple stakeholders to ensure the project was a success.
Colours
Brand colours
Fonts
Jordan NHG
Fonts
Jordan NHG Text
