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Sneakersnstuff

Past, Present & Future

https://d1pdqwcbd7h9a.cloudfront.net/assets/sns-2.jpg

Challenge

To pay homage to the first Sneakersnstuff store, which opened 20 years ago, SNS and Jordan launched an exclusive Jordan Pack with three unique Jordan models that draw inspiration from when SNS first opened, on a backstreet of Stockholm.

Approach

We launched a fully realistic, AR game built in Unity. Creating real live basketball courts in 3 different timezones where SNS fans could shoot hoops, and win their coveted pair of Jordans.

https://d1pdqwcbd7h9a.cloudfront.net/assets/sns_v1_2022-04-22-122059.png

Scan the poster

Immerse yourself into the world of Jordan x Sneakersnstuff.

https://d1pdqwcbd7h9a.cloudfront.net/assets/case.jpg

Result

Launched in all major cities in the world, the game was massively used, posters scanned. 56.000 new downloads, 90.000 raffle signups and 50.000 scores submitted.

https://d1pdqwcbd7h9a.cloudfront.net/assets/Holding-phone_optimized.jpg

Rōnin were an invaluable partner on both creative and execution. They enabled us to brainstorm using the full potential of AR but also to deliver and manage multiple stakeholders to ensure the project was a success.

Kieran Clinton-Tarestad

COO

https://d1pdqwcbd7h9a.cloudfront.net/assets/Jordan-270-x-ball.jpg

Colours

Brand colours

https://d1pdqwcbd7h9a.cloudfront.net/assets/colors.png

Fonts

Jordan NHG

https://d1pdqwcbd7h9a.cloudfront.net/assets/font_jordan.png

Fonts

Jordan NHG Text

https://d1pdqwcbd7h9a.cloudfront.net/assets/font_jordan_2.png
https://d1pdqwcbd7h9a.cloudfront.net/assets/Jordan-Moodboard.jpg
https://d1pdqwcbd7h9a.cloudfront.net/assets/Sneakersnstuff-Store.jpg
https://d1pdqwcbd7h9a.cloudfront.net/assets/Jordan-x-Sneakersnstuff-Basketball.jpg

https://d1pdqwcbd7h9a.cloudfront.net/assets/Jordan-720-proto-max.jpg
Patta

The battle against the Bots