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Patta

The battle against the Bots

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Challenge

The hype is real. Patta ‘drops’ capture the attention of the internet, media and fans globally. But they also capture the attention of greedy bots who snatch limited-edition sneakers right from under the noses of real fans, crashing websites and breaking the hearts of sneaker freakers everywhere.

Approach

The old Patta Magento based platform, was not optimised for a smooth shopping experience and had a lot of unnecessary steps in the process. Also, the attacks by the numerous sneakerbots made the website unreliable and unstable. We evaluated the current technical setup and advised to completely replace it.

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Result

We redesigned and rebuilt the website making sure every pixel screams ‘Patta’, bringing their unique collaborations to life, co-created with Patta and Nike. Making sure the launch of the Patta x Jordan VII sneaker ended up in the hands of the fans, not the bots.

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Rōnin Amsterdam came through in the clutch with exceptional work on a very tight deadline, helping us replatform and redesign our online webshop.

Danny Haryono

COO Patta

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G-Star Raw

Hardcore Denim